BILLBOARDS2GO.COM ADVERTISING CLIENT CAMPAIGN DATA ACCESS
MEDIA INSERTION ORDER: #PTM-09
QUANTITY: 1 MOBILE BILLBOARD UNIT
AD COPY: D’AMORE JEWELERY
LOCATION / MARKET: CLIFFSIDE PARK NJ
EVENT DATES: APPROX 43 DAYS STARTING 05/10/2024 (OFF SUNDAYS)
INVOICE: #4340 1ST TWO DAYS + BANNER SET
CLIENT CONTACT: JOHN HERGENROEDER
TERMS
This private (client-only) web page may be updated frequently and will show the routing schedule, billboard tracking information, photographs, comments, and important notes. It is available to view 24/7 from now till six weeks post-campaign completion. Please share this site with the advertiser and your marketing team.
Updates are posted within a day or so of the specific event date after it is received and processed through the B2G office. This is a one-page site, so please scroll all the way down to view its entire contents. If it seems that the content of this site has not changed, you may need to click your refresh button on your web browser.
THIRD-PARTY GPS TRACKING – AVAILABLE 24/7 FROM 05-10-2024 to END OF CAMPAIGN.
Direct access link to the real-time mobile billboard GPS tracking system during the campaign. Full route information is available on the tracking system’s website. To access this system please click the Round Blue GPS LOGO LINK on the upper right-hand corner of this page.
Once at the “Verizon Connect Fleetmatics” portal please type in your username and password:
USER NAME: johnh@phasethreemedia.com
PASSWORD: ptm090000 ( lowercase- the letters ptm ) and ( the numbers 090000 )
Need Help with the GPS? – Help to use the site is available on their top navigation bar, click the Support link.
Campaign Questions? Contact Andrew Miller via email or cell phone.
Modifications to the routes may be accommodated with a one-day advance notice.
Andrew Miller VP | Account Executive
andrew@billboards2go.com
Cell: 917.628.4953
CLIFFSIDE PARK NJ AND ADJACENT MARKETS
NOTE: The focus of the mobile billboard campaign will be concentrated within the designated geographical markets shown above. Specific Mobile Billboard routing suggestions will be taken into consideration during the campaign.
The billboard unit will start its day around 9:30 am and run 8 consecutive hours, Monday through Saturday: The billboard driver will follow the route suggestions as close as possible. Once driving on the local roads things may change slightly due to safety, local road regulations, weight/height restrictions, and other traffic demands that are best left up to the driver’s discretion.
Ad Designs Supplied by Client
Main Banner Sides
Back/Front Banner Ad Design
NOTE: 05/08/24 Below is a photo to give you a glimpse of the client’s store in Cliffside Park to confirm we are representing the correct client. The D’Amore Jewelers mobile billboard campaign is all set to launch this Friday morning. Our billboard unit is currently parked in a secure lot in Kearny, NJ, closer to the market area, to maximize the value of the media buy. The additional photos were taken at the Linden NJ depot while the billboard unit was being prepared. We’ll share more photos as soon as they’re available!
NOTE: 05/09/2024 The client has suggested the following routes: Anderson Ave, Palisade Ave, Park Ave, and most importantly, River Road, all between the GW Bridge and Lincoln Tunnel. The driver will do their best to stick to these routes. Russell Miller will meet with Marc and Meghan at the store on Friday morning around 10:00 a.m. At that time, the driver will be introduced, and the routes will be discussed. There will also be a photo opportunity for the D’Amore staff, if desired.
NOTE: 05/10/2024 The D’Amore Jewelry mobile billboard campaign kicked off right on time this morning! Russell Miller arrived at the store around 10:00 AM to chat with Marc and Meghan about the route. They were really happy with the billboard and snapped several photos. The truck is now cruising through the designated market area, and the photos below show it in various spots—from parked across the street from the store on Anderson Ave to stopping by Edgewater Commons off River Road. Even though the weather was a bit gloomy, the banner art still stands out brightly and is sure to grab attention. Additional photos will be posted to the client portal when available.
NOTE: 05/11/2024 John Hergenroeder has requested that the D’Amore Jewelry mobile billboard not stop in front of the store during its daily route. Although stopping has been part of our promotional strategy for years to boost retail sales, the store operators now believe it is unnecessary. Once Billboards 2Go was informed of this decision, we immediately contacted the billboard operator who then adjusted the route accordingly. Attached below are photos taken before this strategic change, which highlight the mobile billboard’s impressive size compared to a man holding a handheld sales sign in front of it. We are committed to accommodating reasonable requests during our campaigns and always prioritize our clients’ best interests.
NOTE: 05/11/2024 Clicking on the screenshot below will download a .MOV file that shows the mobile billboard in action parked in front of the store with traffic passing by.
NOTE: 05/14/2024 The D’Amore mobile billboard campaign is progressing well. Below is a screenshot of today’s GPS tracking map at about 2:30 PM, showing that the billboard is effectively covering the local market. This coverage is likely driving more customers to the store, and we plan on continuing similar coverage for the following days.
NOTE: 05/17/2024 As per the D’Amore client’s request, we are excited to announce that our mobile billboard route will expand starting next week. This expansion will cover the strategic areas outlined in their submitted maps, including Englewood, Englewood Cliffs, and Fort Lee, ensuring maximum visibility and impact.
NOTE: 05/22/2024 Clicking on the screenshot below will download a .MOV file that shows the mobile billboard in action with a lot of traffic passing by.
NOTE: 05/28/2024 The image below shows the change out banner art scheduled to start may 31st.
NOTE: 06/04/2024 The billboard is scheduled for a banner change late today and will be on schedule to start tomorrow with the 80% OFF. Photos to follow when available.
NOTE: 06/04/2024 Clicking on the screenshot below will download a .MOV file that shows the mobile billboard in action parked in a fantastic location getting top quality exposure. Additional photos will follow when available.
NOTE: 06/05/2024 The art below is a sample of the next and final banner change for the D’Amore campaign, scheduled for 6/17.
NOTE: 06/17/2024 The art below is the competition of the last and final banner for D’Amore Jewelers campaign that has launched today.
NOTE: 06/24/2024 On the 21st, there was a minor issue with the banner on the main passenger side that needed immediate attention to prevent it from escalating. The problem was promptly repaired, and the campaign has been running flawlessly since then. The photo below, along with the screenshot, demonstrates excellent coverage for D’Amore.
NOTE:06/27/2024 Everything is running smooth and well with the D’Amore Jewelers Campaign. Picture to follow.
NOTE: 06/29/2024 Today is the last day of D’Amore Jewelers. It was a pleasure to be able to advertise this campaign and hopefully will again soon!
