BILLBOARDS2GO.COM ADVERTISING CLIENT CAMPAIGN DATA ACCESS
MEDIA INSERTION ORDER: #PTM-06
QUANTITY: 1 MOBILE BILLBOARD UNIT
AD COPY: GOLDMINE JEWELERS
LOCATION / MARKET: NEW HARTFORD NY
EVENT DATES: APPROX 31 DAYS STARTING 10/24/23 (OFF MONDAYS)
INVOICE: #4299 1ST WEEK
CLIENT CONTACT: JOHN HERGENROEDER
TERMS
This private (client-only) web page may be updated frequently and will show the routing schedule, billboard tracking information, photographs, comments, and important notes. It is available to view 24/7 from now till six weeks post-campaign completion. Please share this site with the advertiser and your marketing team.
Updates are posted within a day or so of the specific event date after it is received and processed through the B2G office. This is a one-page site, so please scroll all the way down to view its entire contents. If it seems that the content of this site has not changed, you may need to click your refresh button on your web browser.
THIRD-PARTY GPS TRACKING – AVAILABLE 24/7 FROM 10-24-2023 to END OF CAMPAIGN.
Direct access link to the real-time mobile billboard GPS tracking system during the campaign. Full route information is available on the tracking system’s website. To access this system please click the Round Blue GPS LOGO LINK on the upper right-hand corner of this page.
Once at the “Verizon Connect Reveal” portal please type in your username and password:
USER NAME: johnh@phasethreemedia.com
PASSWORD: ptm060000 ( lowercase- the letters ptm ) and ( the numbers 060000 )
Need Help with the GPS? – Help to use the site is available on their top navigation bar, click the Support link.
Campaign Questions? Contact Andrew Miller via email or cell phone.
Modifications to the routes may be accommodated with a one-day advance notice.
Andrew Miller VP | Account Executive
andrew@billboards2go.com
Cell: 917.628.4953
NEW HARTFORD NY AND ADJACENT MARKETS
NOTE: The focus of the mobile billboard campaign will be concentrated within the designated geographical markets shown above. Specific Mobile Billboard routing suggestions will be taken into consideration during the campaign.
The billboard unit will start its day around 10:00 am and run 8 consecutive hours, Tuesday through Sunday: The billboard driver will follow the route suggestions as close as possible. Once driving on the local roads things may change slightly due to safety, local road regulations, weight/height restrictions, and other traffic demands that are best left up to the driver’s discretion.
Ad Designs Supplied by Client
Main Banner Sides
Back Banner Ad Design
NOTE: 10/19/23 The image provided below is for illustrative purpose only to show the client’s store within the New Hartford, NY strip mall. We want to let you know that Billboards 2Go is on track to launch the campaign next Tuesday morning. Currently, there are no photos available of the billboard unit with the ad banners. The banners will be posted at the local parking facility in Marcy over the upcoming weekend. The drivers of this campaign are from the local area and they know the roads very well. They will strive to gain exceptional exposure for Goldmine. Additionally, we are planning to have the drivers stop by the strip mall’s entrance for local targeted exposure periodically during the day.
NOTE: 10/19/23 The schedule below was provided by John Hergenroeder and represents the full schedule of the campaign:
Tuesday October 24 through Sunday October 29 (6 days)
Tuesday October 31 through Sunday November 5 (6 days)
Tuesday November 7 through Sunday November 12 (6 days)
Tuesday November 14 through Sunday November 19 (6 days)
Tuesday November 21 through Wednesday November 22 (2 days)
Friday November 24 through Tuesday November 28 (5 days)
NOTE: 10/25/23 The Goldmine jewelry store campaign kicked off as planned yesterday. Russell Miller had an informal meeting with Tom and Susan to go over the routing details and introduce one of the billboard drivers. Their response to the billboard’s presentation was extremely positive. The store’s location is ideal for mobile billboard advertising, with three major malls nearby, offering excellent opportunities for prime exposure. Below is a picture of the Goldmine team, accompanied by a snapshot of yesterday’s routing map. The map illustrates our initial strategy of focusing on a concentrated advertising market at the campaign’s outset, with potential expansion as we progress. Additional photos will follow shortly.
NOTE: 10/26/23 The Goldmine jewelry store campaign is running very smoothly. The last three days has been textbook prime exposure. The drivers know the area like the back of their hands and are working hard to promote the jewelry sale. A screenshot below of the GPS map from about 3:00 pm today shows fantastic coverage.
NOTE: 11/07/23 According to driver feedback, the Goldmine jewelry store campaign is performing effectively. We have planned to update the banner ads on the morning of Friday, November 10th. You can preview the new design in the mockup provided below. Photos will be provided when available.
NOTE: 11/10/23 The Goldmine 80% Off billboard launched on schedule this morning. Check out some initial photos below, with more to come tomorrow. Feedback from driver who stopped at the client’s jewelry store earlier today and spoke with the owners has been overwhelmingly positive. They expressed their admiration for the new ad, particularly noting that the red color “really stands out!”
