BILLBOARDS2GO.COM ADVERTISING CLIENT CAMPAIGN DATA ACCESS 
MEDIA INSERTION ORDER: #MS-20
QUANTITY: 1 MOBILE BILLBOARD UNIT
AD COPY: 101 DAYS OF SUMMER – NJ LOTTERY
LOCATION / MARKET: NEW JERSEY
EVENT DATES: 52 TOTAL DAYS – STARTING MAY 27TH 2022
CLIENT CONTACT: TARA SANDILLO
INVOICES: #4197 #4198
TERMS
This private (client only) web page may be updated frequently and will show the routing schedule, billboard tracking information, photographs, comments and important notes. It is available to view 24/7 from now till six weeks post campaign completion. Photos are typically taken by the drivers with cell phone cameras. The quality and size formatting will vary. Please share this site with the advertiser and your marketing team.
Updates are posted within a day or so of the specific event date after it is received and processed through the B2G office. This is a one page site, so please scroll all the way down to view its entire contents. If it seems that the content of this site has not changed, you may need to click your refresh button on your web browser.
THIRD-PARTY GPS TRACKING – AVAILABLE 24/7 FROM 05-27-2022 to END OF CAMPAIGN.
Direct access link to the real-time mobile billboard GPS tracking system during the campaign. Full route information is available on the tracking system’s web site. To access this system please click the Round Blue GPS LOGO LINK on the upper right hand corner of this page.
Once at the “Verizon Network Fleet” portal please type in your user name and password
USER NAME: unit20
PASSWORD: ms2000 (lowercase- the letters ms) and (the numbers 2000) No space in between letters and numbers.
Need Help with the GPS? – Help to use the site is available on their top navigation bar, click the “Support” link.
Campaign Questions? Contact Andrew Miller via cell phone or email. Cell: 917-628-4953 Email: andrew@billboards2go.com
MOBILE BILLBOARD MARKET: NEW JERSEY
NOTE: 05/25/22 The focus of the campaign will be concentrated within the designated geographical market as shown on the map above. The client has supplied a list of events that we will strive to support. The following statement is from a communication with Tara Sandillo: “Please see the attached list of events that the NJL street team will be attending over the summer. Also, I am told that on 5/27 the Lottery will be at Jenkinson’s, that’s the Friday before Memorial Day weekend. The Lottery is all going to be there for a kickoff to summer event. Its also come to my attention that Lottery wants to do something similar as last year where we start with the June creative on the Mobile BBs, and then switch out the artwork to the July creative. Below I have both links for the artwork for each month.”
To reach a wider variety of audience the start time may vary from 9am-11am, and runs 8 consecutive hours: The billboard driver will follow the route suggestions as close as possible. Once driving on the local roads routing may change slightly due to safety, local road regulations, weight / height restrictions, and other traffic demands that is best left up to driver’s discretion. Additional specific routing suggestions may be taken into consideration during the campaign. A minimum of 48 hours advance notice to schedule a special event.
101 Days of Summer Art Files Received from Marketsmith
Side Banner Design
Front / Rear Banner Design
NOTE: 05/26/22 The 101 Days of Summer NJ Lottery mobile billboard unit is being posted and will be ready to roll out on schedule for May 27th. The photo below was taken at our facility in Linden NJ showing the billboard unit ready to roll out for tomorrow morning. Additional photos to follow when available.
NOTE: 05/27/22 The 101 Days of Summer NJ Lottery mobile billboard campaign started this morning on schedule.
NOTE: 06/22/22 The 101 Days of Summer NJ Lottery mobile billboard campaign has a banner change scheduled and will be posted for this coming Wednesday June 29th. The image below shows the new art.
New 101 Days of Summer Art for July/August
Side Banner Design
NOTE: 06/29/22 The 101 Days of Summer NJ Lottery mobile billboard campaign has entered it’s second and final phase. Shown below are photos of the new set of banners which represent the Cash Blast, Triple Double Diamond, and Black Jack Tripler scratch off cards. Photos from the billboard unit with the previous set of banners are still coming in from the drivers and will be posted above when available. All new banner photos will be posted below.
NOTE: 07/01/22 The driver of the 101 Days of Summer NJ Lottery mobile billboard had a personal family emergency and only ran a half day today. The billboard will go out on Tuesday July 5th for a half day as a make good.
NOTE: 07/13/22 As with any business working directly with people there are unexpected situations. The billboard driver scheduled for today called in last minute with a personal issue. We will give a full make up day towards the end of the campaign. The date TBA.
